See How 3663
Deploys Optrak Solutions



3663 Bidvest is the UK’s leading food service wholesale distributor and provides dedicated frozen, fresh, chilled and full multi-temperature delivery to 53,000 customers nationwide. Using Optrak4’s strategic modelling capabilities, 3663 reviews existing routes and re-plans depots with the aim of improving its route optimisation, customer service and better usage of vehicles – allowing capacity for future growth.

3663 utilises Route Planning Managers (RPM) who visit each depot in turn reviewing and then implementing route changes for the fleet of single and multi-temperature vehicles that follow a series of fixed routes or ‘milk rounds’ for delivery. 12 weeks worth of order and customer history data is imported into Optrak4 and 3663 First for Foodservice’s existing distribution plan is recreated, right down to the vehicles used and the delivery time windows. Throughout the route reviews, Optrak4 automatically rechecks all constraints to make sure that delivery windows, vehicle weight/volume limits and customer access restrictions are all obeyed. Optrak4 copes with an unlimited number of time windows and this flexibility is critical to 3663 First for Foodservice satisfying customer needs.

By implementing Optrak4, 3663 First for Foodservice has been able to reduce kilometres travelled and fuel usage which helps its commitment to managing environmental impact and minimising carbon emissions.

Other benefits from the re-planning include increased consistency over routes, the elimination of any routes crossing over and increased staff morale through the better management of drivers’ hours – finding the most efficient way of complying with the Working Time Directive (WTD) whilst minimising the impact on drivers’ shift patterns.

Graham Rennie, Director of Fleet, 3663First for Foodservice explains the objectives from the depot reviews, “With the Optrak project, we wanted to introduce simplicity of planning and look to see where we could improve vehicle utilisation and thus reduce the number of vehicles, mileage and fuel costs. All of this has to be achieved whilst still meeting customer service commitments.”

Key Benefits
3663 & Optrak

  1. Improvements to efficiency and reduced transport costs

    Optrak4 has significantly reduced the mileage travelled by 3663 vehicles across the fleet.

  2. Demonstrable improvements across key KPIs

    This includes elements such as hour utilisation (drivers & vehicles), journeys (number and consistency across days), vehicle utilisation, drops per journey, and drop returns.

  3. Meet industry regulations

    Optrak4 has enabled 3663 to better meet its WTD requirements.

  4. Lowered impact on the environment

    Optrak4 has enabled 3663 to lower fuel consumption through more efficient routing allowing it to hit carbon footprint targets.


“We wanted to review the efficiency of our routes and ensure that we make the most appropriate use of our transport resources. With recent legislation, there was an additional requirement to take a fresh look at our fleet and driver usage. The Optrak vehicle routing solution matched our requirements closely and the team at Optrak also demonstrated an in-depth understanding of the food and drink sector. Optrak has played a vital role in helping 3663 First for Foodservice meet its responsibilities under the WTD and minimise our impact on the environment. We have reduced the mileage that our vehicles travel whilst providing better service to customers,”

Graham Rennie
Director of Fleet
at 3663 First for Foodservice

“Optrak consultants have been excellent to work with, very knowledgeable and responsive. They often suggest improvements which either save time or produce better results.”

Alexa Allison
Route Planning Manager
at 3663 First for Foodservice

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