Optrak4 for Media Distribution is a powerful and flexible vehicle routing solution for the newspaper distribution industry. Optrak4 takes all of your resources into consideration to generate the most cost efficient routes for your vehicles, leading to savings of up to 20% of your transport and distribution costs.
Newspaper distribution is often typified with a high density of deliveries to high street locations where access can be restricted, putting pressure on the planner to dispatch the right vehicles at the right time.
Distributors have to meet tight time windows in order to deliver to newsagents in time for paper rounds and early morning purchases (such as for commuters).
Distributors typically run milk rounds, distributing papers every day, sometimes to the same site multiple times. This requires strategic analysis of the delivery process and factoring in unique elements such as supplements on weekends.
The Optrak4 for Newspapers optimiser is set to address urban deliveries, incorporating historical roadspeeds measuring traffic flow as well as accurate mapping data to provide the greatest accuracy in expected arrivals.
With a rich data model taking into account individual customer site requirements in trip data, Optrak4 ensures that the right size vehicle is always dispatched to make the quickest and most efficient delivery.
Optrak4’s strategic functionality allows customers to simulate different delivery processes and load mixes to best optimise distribution of newspapers and magazines, to meet newsagent and supermarket demand.
This can include the creation of fixed routes that are used to ensure maximum flexibility in managing time critical deliveries, and separate Supplement pre-runs that can be automatically added where relevant.